What is the mission of Tinder?

Most people you ask who are users of Tinder will say they use it for more of a hookup culture and less of a long-term relationship finder. That leaves us with the question, what is the mission of the company? On Tinder’s website, they state their mission is: “Tinder makes being single more fun and rewarding by connecting people who may not have otherwise met in real life. We celebrate that being single is a journey. And a great one. Being single isn’t the thing you do, unhappily, before you settle down. We stand up for how a whole generation chooses to live their lives.” (Tinder, 2018) Some people may say that the overall societal view of Tinder does not live up to their mission statement. On the other hand,  people all over the world are using Tinder to have fun and make connections. A study conducted analyzing a group of eighteen to thirty year-old adults who used online dating sites reveals that there were six motivations of using Tinder, these include Love, Casual Sex, Ease of Communication, Self Worht Validation, Thrill of Excitement and Trendiness. And in contrast to what the public may believe, the results of the survey conveyed that the survey participants believe that Love motivation was stronger motivation than casual sex. (Sumter, Vandenbosch, Ligtenburg, 2016) Therefore, the mission statement of Tinder does play true to how users use their app.